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Regent Street Festival 11th year! Last year the theme was 'Birthdays' and this year the fashion theme will see stunning catwalk shows and fashionable spectacles on Regent Street, with in-store styling, makeovers, music and competitions popping up in stores throughout the day.

Pedestrianised as usual, live music will take centre stage on the street, showcasing as yet-to-be-announced live bands providing a soundtrack of style.

At the end of Swallow Street is Piccadilly and directly opposite the street is a famous old church with popular stalls selling bric a brac and so on.

Have a drink in the rose garden or take a stroll in nearby Green Park which leads to St James Park and Buckingham Palace.

Regent Street Shopping Experience

Last year the Regent Street Festival birthday party saw Regent Street celebrate 180 years of shopping history, with many of the stores celebrating birthdays, such as Jaeger – 125, Gap – 40, Hamleys – 250, Quiksilver – 40 and Desigual & Uniqlo each hitting the 25 year mark.

There were live celebrations all day long including live performances on the main stage and two giant Birthday cakes made of thousands of little cup cakes which were served at 3pm.

Outside of Hamleys there were face painters, animal characters, a birthday tea party, balloon artists and magicians.

Live Entertainment

Fashion show, stiltwalkers, roaming musicians, a ferris wheel, a carousel, children’s rides and street performers are all part of this amazing festival which keeps partygoers entertained throughout the day.

Don't forget to check out the food quarter (comprising of Heddon Street and Swallow Street) and expect special parties, children’s menus and of course, a vast selection of cocktails.

Tip! - At the end of Swallow Street is Piccadilly which is overflowing with up-market shops, restaurants, cafes and bars. Directly opposite Swallow Street is St James of Piccadilly - a famous old church which Byron used to attend as he lived close by. Have a drink in the rose garden or take a stroll in nearby Green Park which leads to St James Park and Buckingham Palace.

If you fancy spending some time at the park with the same name as this popular street, jump on a tube or bus and head for Regent's Park where you can also enjoy some great theatre during the summer months.